OAKVILLE, ON (September --, 2022) – IFM Media Inc., publishers of Inside Fitness magazine and, today announced an exciting new partnership extension with PVL (Pure Vita Labs) over 25 years - Canadian made!, a brand of Fit Foods Limited, through the of sponsorship of the Inside Fitness 14th annual “Hot & Fit 100” special issue. The issue showcases 100 of Canada’s most fit, motivated and successful female athletes. It consistently ranks as one of Inside Fitness’ most popular issues every year, and it has been the springboard to the successful careers for numerous well-known Canadian women in the fitness industry. Details of the 14th annual “Hot & Fit 100” special issue include:

• Free registration for candidates until deadline

• Deadline submission November 15, 2022

• Competition open to Canadian residents only

• Top 5 selected athletes will be ranked and awarded a full page in the issue, along with being featured on IFM Media Inc.

Publisher & CEO Terry Frendo said, “We have partnered with PVL – one of Canada’s highest quality supplement brands – for many years, and we are now thrilled to extend our association with them even further. It’s only fitting our “Hot & Fit 100” special issue should be sponsored by such an excellent brand of safe, effective fitness supplements as PVL.” Fit Foods Limited Director of Brand Strategies Ian Bell said, “PVL’s line of supplements and the “Hot & Fit 100” special issue go together perfectly. We’re excited to ramp up our partnership with Inside Fitness on an even bigger scale by becoming title sponsor of the Hot and Fit 100.”

The new sponsorship will kickoff with a preview of the 14th annual “Hot & Fit 100” issue at a free workout party for candidates and guests this November (location TBD). The official launch of the issue will take place at an upscale party mid-January 2023 in Toronto. This annual event is the pinnacle of the Canadian fitness community’s social calendar each year, and Inside Fitness is excited to finally be able to get back to it, after two years off due to pandemic restrictions. It has been and continues to be attended by many influential figures within the industry. More information on the 14th annual “Hot & Fit 100” special issue can be obtained by emailing or visiting online. For more information on PVL, please visit

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