Inside Fitness Prepares for a Bigger, Bolder 2025 Celebration
Inside Fitness Magazine is kicking off its 20th anniversary year with a major announcement: Basic Supplements has officially signed on as the Title Sponsor of the 2025 Hot & Fit 100 — bringing fresh momentum and expanded support to one of Canada’s most recognized fitness showcases.
Now entering its 17th year, the Hot & Fit 100 continues to highlight 100 remarkable Canadian women who inspire through strength, dedication, and leadership. This year also marks the debut of the Hot & Fit International Top 10, a global extension already drawing interest from American and international audiences.
Basic’s rapid rise in the Canadian supplement market makes this sponsorship a natural fit for the milestone edition. The brand will have a strong presence across print, digital, and event promotions leading into the January release.
Inside Fitness Publisher Terry Frendo says the partnership arrives at just the right time:
“We’re thrilled to have Basic Supplements leading the charge this year. This partnership strengthens everything we’re building for 2025 and marks a big milestone as we head into our 20th anniversary year.”
Basic Supplements CEO Jack Sehgal says the brand is excited to help elevate the competition:
“Basic is growing fast, and supporting the Hot & Fit 100 as Title Sponsor is the perfect way to connect with the Canadian fitness community. We’re committed to helping make this year’s competition bigger, better, and more inspiring — especially with the new International Top 10 feature gaining global attention.”
Peak Performance — the exclusive Canadian distributor for Basic — will support the national promotional rollout. CEO Jiries Rabba added:
“Peak has always been proud to support Canadian fitness events and media. We’re excited to help elevate Basic and bring even more attention to this incredible platform.”
The photo submission deadline for the 2025 Hot & Fit 100 is December 7. The print and digital edition — along with the unveiling of the Hot & Fit 100 and the International Top 10 — will be released in mid-January at the Hot & Fit Launch Party, with more details to be announced.
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