NEWS
Popeye's 2024 Supplement Awards: A Night of Recognition in Nutritional Excellence
The prestigious Annual Popeye's Supplement Awards, held in Vancouver by leading supplement retailer Popeye's Supplements, spotlighted the significant achievements within the nutritional supplement sector. This event recognized brands that have made remarkable strides in advancing health and wellness through their innovative and effective products.
Explore the Latest in Fitness with IFM Monthly Newsletter!
Dive into this month's IFM Monthly Newsletter, your all-in-one source for the latest fitness trends, industry news, and wellness insights. Our concise, 24-page issue is packed with essential content to energize your health and fitness journey.
Expo Madness: A Glimpse into the 2024 Arnold Classic Phenomenon
The Inside Fitness Team journeyed to Columbus, Ohio, to cover the Arnold Classic, an event that has been a cornerstone of the fitness and bodybuilding community for over two decades. Terry Frendo, Publisher and a veteran attendee since the late '90s, witnessed firsthand the evolution of this prestigious event. The essence of the Arnold Classic remains unchanged: a gathering place for fitness enthusiasts to celebrate the pinnacle of physical achievement and connect with the stars of the sport.
PVL's Dynamic Debut at the 2024 Arnold Expo: Energizing the Fitness World
In a spectacular showcase of energy and innovation, PVL (Pure Vita Labs) marked its first appearance at the Arnold Expo in Columbus, Ohio, with a s...
Honoring a Legend: Angus Reid's Esteemed Recognition at the Jack Diamond Sports Award
In the world of sports and community leadership, few nights are as significant as the one where we gather to honor the achievements of individuals who've not only excelled in their athletic pursuits but have also made impactful contributions off the field. This is precisely what brings us together to celebrate Angus Reid, a name synonymous with dedication, leadership, and community service, as he receives the prestigious Jack Diamond Sports Award.
Mutant's New Look: A Fresh Evolution Unveiled at the Arnold Classic 2024
The revered fitness and supplementation brand, Mutant, renowned for empowering the ambitions of bodybuilders and fitness aficionados worldwide, is on the brink of a significant transformation. Come March 1st, 2024, at the Arnold Classic in Ohio, Mutant is set to unveil its new look, marking a pivotal evolution in its brand identity.
Fueling Future Champions: PVL's Role in the NFL Combine and Beyond
In a bold stride towards market expansion, PVL, Canada's distinguished supplement powerhouse, is strategically advancing into the U.S. landscape. This move, part of a broader ambition to integrate into the core of athletic achievement, is characterized by partnerships with key retailers, signaling a significant phase in PVL's growth. Beyond mere distribution, PVL is poised to become an integral part of the elite athletic community.
Kelly Conklin - From Supplements to Superior Protection
Former Vice President of ProSource/Xenadrine/Supreme Protein, Kelly Conklin, has ventured into the security industry with his oldest son Kelly Jr., who is the vice president, and younger son Michael, who is the assistant VP, with the launch of Superior Protection Professionals, a New Jersey-based security guard agency. This move, started back in 2019 marks a significant shift from Conklin's successful tenure in the supplement industry to addressing the growing need for enhanced security services.
Showcasing the Diversity and Excellence of PVL Athletes
PVL is renowned for its dedication to supporting athletes across a vast spectrum of sports, from beach volleyball Olympians to professional bodybuilders. This diverse roster not only highlights the brand's commitment to high-quality sports nutrition but also its role in the success stories of these dedicated individuals. Let's take a closer look at some of the remarkable PVL athletes who excel in their respective fields.