Written by Matthew Smith
I have been working in the fitness industry for some time now and when I first got into the industry, consumers didn’t really seem to care, or even know what they were putting into their bodies. They would take a supplement because their favourite athlete or bodybuilder was taking it, and they wanted to look like them. It didn’t matter if that supplement was full of additives, artificial colours, and fillers… if you wanted to look like them, you took it.
However, over the past couple of years, society has shifted from this idea of “not knowing” and has begun to have a better understanding of what they need to be taking, why they are taking it, and make the conscious choices to choose the cleanest product.
I have worked with a lot of supplement companies in the past. However, I took time away from working in the supplement industry for almost a year and a half because although I was approached by a handful of companies to work with them, I didn’t want to work for companies that I personally didn’t stand behind, or companies that were just trying to push a low quality product to the consumer.
That is where NutraPhase came in. A couple of months ago, I sat down with NutraPhase’s owner Jeff Steinberg, to discuss the possibility of working with the company. When we first set the meeting up, I was a bit hesitant as I didn’t want to get caught up in a company I didn’t believe in. Companies will slap fancy labels on their supplement tubs, and have catchy graphics telling you to take their product, but they lack the one thing that matters, an actual clean, tasty, and incredible supplement that is healthy for you.
I ended up doing a bit of research before our meeting, looking at and tasting the products NutraPhase offered, and I was instantly impressed. Jeff has been in the industry for 30 years, and started NutraPhase in 2017. He has put a lot of time and effort into making an incredible product, and he did exactly that.
The main thing that jumped out at me was that NutraPhase was the first supplement company to offer an entire line of products that had NO artificial colours, NO artificial flavours, and NO artificial sweeteners. I’ve been in the industry for a while, it is no easy task to make an incredibly clean product that tastes as amazing as NutraPhase’s line does.
In the past, the supplement industry only ever appealed to the “hardcore athlete or bodybuilder”, but as we all know, almost everyone can benefit from taking supplements. That is why sitting down with Jeff and discussing the ingredients list and the products sealed the deal for me. NutraPhase makes the cleanest product that is meant for people who are living healthier lifestyles.
I have a genetic heart condition. I have had a heart attack at 21, and have been in and out of emergency rooms since I was 19 for heart issues. So, understandably, living a healthy lifestyle is very important to me. What I put into my body matters. I know that I can proudly stand behind NutraPhase because their products are meant for people like me, people who care what goes in their body, people who care about living a healthy and sustainable life, and people who want a great tasting product that isn’t made with a bunch of additives and fillers.
I am happy to say I am now a part of the NutraPhase family, and I am extending an invitation out to you!